About Beverlee
A Champion for Small Business Success
Beverlee Rasmussen, MA, CEC, PCC, is the founder of Systems Business Coach® and has dedicated her entire professional and academic career to helping small business owners achieve sustainable success. With extensive expertise in strategic planning and business process development, Beverlee has empowered hundreds of entrepreneurs to streamline their operations, achieve consistent profitability, attract and retain loyal customers, and build high-performing teams. Through her proven coaching methods, Beverlee equips franchisors, economic development agencies, business banks, coaches, consultants, and other dedicated professionals and organizations with the tools and training needed to enhance their support for small business owners.
Entrepreneur by Necessity
When I left my job to start my own business, I was a single mom with no financial safety net and no prior business experience. Determined to create a better life for my son and myself, I launched Somerville Travel Inc. in 1993, naming it after my great grandmother. Within just two years, I had built a thriving independent Canadian travel agency generating over three million dollars in annual sales, employing seven full-time staff, and achieving profitability—all while gaining the freedom I had worked so hard to attain.
Building this business taught me invaluable lessons about the power of systems and the intricate ways leadership, operations, finance, team dynamics, and sales come together to create a world-class business. By developing these systems, I was able to structure the company to operate independently of me, ultimately positioning it for a successful sale. These foundational principles now drive my passion for empowering others to achieve sustainable business success.
In 2002, I had the opportunity to meet Michael E. Gerber, the legendary author of The E-Myth Revisited: Why Most Small Businesses Don’t Work and What to Do About It, during his visit to Vancouver.
After briefly sharing my business success story with him, he immediately invited me to join the E-Myth Worldwide team.
Over the next three and a half years, I met with more than 3,300 small business owners, listening to their hopes, dreams, frustrations, and struggles.
Even then, I recognized the urgent need to address business failure, and I set out to do just that.
Along the way (2006-2007), I became the first female president of our local Rotary Club, leading under the theme “Lead the Way, ” growing our club from 50 to 82 members in one year. This experience inspired me to deepen my involvement as the Rotary District 5050 Trainer, facilitating workshops and large events, including the Rotary District Assembly and Presidents Elect Training, with up to hundreds of participants. Through this role, I trained business professionals to successfully build and sustain thriving Rotary Clubs.
When I first began working with small business owners, I approached their challenges as a consultant, offering advice and solutions. I knew how to improve their businesses, but I couldn’t understand why they weren’t taking action. That experience changed the direction of my career.
I realized that lasting change happens when business owners discover their own solutions and take ownership of their decisions. In 2011, I began formal studies in Executive Coaching and Organizational Development at Royal Roads University, later earning my ICF Professional Certified Coach (PCC) credential.
In 2014, I was honoured to receive the Vancouver ICF Business Coach of the Year award. I went on to earn a Master of Arts in Executive and Organizational Coaching, deepening my commitment to bringing professional coaching, systems thinking and practical business tools together to help small business owners succeed.
The Successful Small Business Systems Field Guide
The Successful Small Business Systems Field Guide brings together more than 16 years of coaching experience, extensive research and practical tools tested with hundreds of small business owners.
Designed to help entrepreneurs build organized, profitable and sustainable businesses, the guide includes practical exercises, business planning tools and systems to help owners identify opportunities, solve challenges and take action.
Whether you’re a business owner working to improve your company or a professional supporting entrepreneurs, this guide provides a practical roadmap for lasting business success.
My Vision
A world where all business owners have the skills, tools, and confidence to positively contribute to a healthy world economy—creating secure, meaningful employment while maintaining personal prosperity and freedom
Every small business owner deserves more than a 50/50 chance at survival.
Small businesses are the backbone of our communities, creating jobs, driving innovation and supporting local economies. Yet too many entrepreneurs struggle without access to the practical tools, training and professional support they need to succeed.
I’ve dedicated more than 16 years to changing that. Through Systems Business Coach®, I’ve developed a proven coaching methodology built on systems thinking, professional coaching skills and a framework of 52 essential small business competencies.
My mission is to reduce small business failure by making professional business coaching accessible to every entrepreneur. By equipping coaches, business advisors, financial institutions and economic development organizations with the right training and resources, we can help more business owners build sustainable, profitable businesses and create lasting economic impact.
Contact Beverlee
Committed to reducing small business failure rates and empowering entrepreneurs to achieve sustainable success.