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Expertise Rooted in Experience

Best Selling Author of Two Influential Books

Why I Write About Small Business Success

I’ve spent more than 16 years listening to small business owners, learning from their challenges and helping them build stronger businesses.

After coaching more than 700 entrepreneurs and interviewing over 3,300 business owners, one thing became clear: business owners need practical, accessible resources that help them make better decisions and take meaningful action.

My books bring together those lessons, systems thinking and proven business tools to help entrepreneurs build profitable, sustainable businesses that support the lives they want to lead.

I’m currently writing my next book, How to Coach Small Business Owners, to help more professionals develop the skills to support entrepreneurs effectively.

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Book cover of Small Business, Big Opportunity by Beverlee Rasmussen, a bestselling guide to business systems, profitability and personal freedom.
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Small Business Big Opportunity:

Systematize Your Small Business, Create Personal Freedom, and Live the Entrepreneurial Dream

Finally, a book that speaks to the heart of small business struggles! Small Business, Big Opportunity is a beacon of hope for entrepreneurs drowning in overwhelm.

Beverlee’s expertise shines through as she provides actionable strategies to streamline operations, empower your team, and finally make sense of your numbers.

This book is your roadmap to small business success. Small Business, Big Opportunity unlocks the secret to profitable growth: a clear, practical, and actionable framework to systemize your business so that you focus on what you are best at: delivering great service to your favourite clients.

Beverlee deeply cares about the success and well-being of business owners and her book masterfully lays out the roadmap using systems thinking to build an organized and profitable business.

 

Tried and tested small business systems

Real stories and lessons from entrepreneurs

The secret to what it takes to run an organized + profitable business

Jolienne Moore
Small Business Owner
Beverlee is AMAZING!! She will have you thinking about your business in ways you never thought of. She sees things outside the box and systematically tackles every aspect of the business that is working less than optimally.

The Successful Small Business Systems Field Guide

Get the best resource you will EVER need to successfully build, run and sell your business

The Successful Small Business Systems Field Guide by Beverlee Rasmussen is a practical, interactive workbook featuring 52 essential small business competencies, proven coaching tools, business planning exercises and systems development resources.

Drawing on her experience building, operating and selling a $3 million business, Beverlee invested more than 10,000 hours researching, testing and documenting the systems small business owners need to succeed.

Updated in 2025 to address the realities of running a business in the age of AI, the guide covers every major area of business, helping entrepreneurs strengthen their skills, improve profitability, embrace technology, build sustainable systems and regain control of their business and personal freedom.

Get Your Copy Here
Cover of The Successful Small Business Systems Field Guide by Beverlee Rasmussen, a practical workbook for small business planning and systems development.
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Carol B
Small Business Owner
I now have a systems manual. In that manual I have how to do everything in the business … I will be going back to it. It’s very dog-eared and torn, and it has been written all over… but it changes everything.
Beverlee Rasmussen, bestselling small business author and keynote speaker, signing copies of her books.

Book Beverlee for Your Next Event

Looking for a keynote speaker who will inspire your audience, challenge conventional thinking and leave people with practical ideas they can use immediately?

Beverlee Rasmussen brings firsthand entrepreneurial experience, more than 16 years of business coaching expertise and a genuine passion for helping small businesses succeed.

Whether speaking to entrepreneurs, business leaders or economic development professionals, Beverlee delivers engaging, thought-provoking presentations that spark meaningful conversations and inspire action.

Let’s Give Your Audience Something They Can Put Into Action.

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