Meet Beverlee Rasmussen

Small Business Coaching Expert, Author & Keynote Speaker

Championing Sustainable Success for Business Owners Worldwide

Beverlee Rasmussen MA CEC PCC

Beverlee Rasmussen is an entrepreneur, author, keynote speaker and internationally recognized small business coaching expert dedicated to reducing small business failure.

With more than 16 years of coaching experience, a Master’s in Executive and Organizational Coaching and an ICF Professional Certified Coach (PCC) credential, Beverlee combines firsthand business ownership experience with organizational development, systems thinking and professional coaching.

As founder of Systems Business Coach®, she has coached more than 700 business owners, interviewed over 3,300 entrepreneurs and trained small business coaches internationally.

Her mission is to make professional small business coaching accessible worldwide by equipping coaches, consultants, business bankers and economic development organizations with proven coaching methods, practical tools and training that help entrepreneurs build sustainable, successful businesses.

Small Business & Executive Coach

Beverlee works directly with small business owners and leaders to navigate challenges, strengthen leadership, improve business systems and achieve sustainable growth. With more than 16 years of coaching experience, she helps clients gain clarity, make confident decisions and build businesses that support the lives they want to lead.

Keynote Speaker

Beverlee brings entrepreneurial experience, practical insights and engaging storytelling to conferences and leadership events. Her presentations inspire audiences to rethink business success, strengthen leadership and create meaningful change.

Best Selling Author

Author of The Successful Business Field Guide and Amazon # 1 Best Seller Small Business Big Opportunity, Systematize Your Small Business, Create Personal Freedom and Live the Entrepreneurial Dream

Currently writing “How To Coach Small Business Owners”She is currently writing her next book, How to Coach Small Business Owners, sharing insights from more than 16 years of coaching entrepreneurs and training professional business coaches worldwide.

Global Coach Trainer

As founder of Systems Business Coach®, Beverlee has developed internationally delivered, ICF-accredited coach training programs that equip coaches, consultants, business bankers and economic development professionals to better support small business owners.

Beverlee has trained coaches, consultants, business bank managers, and economic development professionals globally, including two years of service as Rotary District 5050 Trainer.

Trusted By:

On a Mission:

To transform how we support small business owners, significantly reducing the 51% failure rate.

To drive innovation, creativity, and increased productivity in workplaces across Canada and globally.

To support the achievement of the UN 2030 Sustainability Goals, specifically Goal #1 (End Poverty) and Goal #8 (Decent Work and Economic Growth), by promoting sustained, inclusive, and sustainable economic growth, while fostering full and productive employment and decent work for all.

Beverlee’s Vision:

A World where all business owners have the skills, tools, and confidence to positively contribute to a healthy world economy creating secure meaningful employment while maintaining personal prosperity and freedom

Championing Sustainable Success for Small Business Owners Worldwide.

A Better Way to Support Small Business Owners

Small business owners in Canada and around the world need better support to build stronger, more sustainable businesses.

Too often, entrepreneurs are overwhelmed by financial pressure, operational challenges, team issues, marketing demands, and the daily responsibility of running a company. Many look for help and find quick-fix advice, motivational content, or generic business training that does not address the root causes of small business struggle.

Systems Business Coach® was created to change how small business owners are supported.

Our work combines practical business curriculum, systems thinking, appreciative inquiry, a coach approach, business development tools, and ongoing support to help entrepreneurs improve planning, productivity, decision-making, leadership, operations, finance, team development, marketing, and long-term sustainability.

Small business owners need more than information. They need structured support, practical systems, better conversations, and business training designed for the real complexity of building and running a small business.

That is the work of Systems Business Coach®.

We help small business owners, business advisors, coaches, consultants, business bank managers, and economic development professionals strengthen small businesses and create more organized, profitable, sustainable companies that support secure, meaningful employment in their communities.

Beverlee Rasmussen, MA, CEC, PCC
Founder, Systems Business Coach®

I’ve developed a proven approach grounded in adult learning principles, neuroscience of coaching, foundational business practices, and systems thinking. This holistic process ensures owners stay in business and thrive profitably.

Behind the scenes, I’m partnering with economic development agencies, banks, chambers of commerce, and educational institutions to create a more sustainable future—one where small businesses have the support they need to succeed long-term.

Marshall Goldsmith

World-Renowned Executive Coach

Beverlee’s insights into small business coaching are both profound and practical. Her approach is exactly what entrepreneurs need today.

Join Beverlee on her Journey

Empowering small business owners through coaching is the key to unlocking their true potential and, by extension, enhancing global economic health.